Squared & Settled
Legal and sales don't have to sit on opposite sides of the table. When they operate as one team, deals close faster, prospects get clearer answers, and the whole company wins. The trick is building a partnership that treats context, risk, and communication as shared responsibilities instead of hand-offs.
In this episode of Squared & Settled, Ashley Jones, Commercial Counsel at LinkSquares, sits down with Kevin Alberque, Director of Sales at LinkSquares, to break down how legal and sales teams can collaborate more effectively and get more deals done. Drawing on years of working side by side, they share the habits, questions, and mindset shifts that turn a slow, adversarial process into a smooth one.
Watch the episode to discover practical insights on:
Uncovering the "Why" behind every ask: Learn how sales can pass along a prospect's real concern instead of a raw redline, giving legal the context to draft tailored language, ask fewer questions, and speed up review cycles.
Setting expectations early: See how to establish your hard lines with prospects during the sales process, long before the contract stage, so nonstarters surface early and deal cycles stay short.
Translating risk into plain language: Understand how legal and sales reframe complex positions into terms prospects actually grasp, using two simple questions—how likely is this to happen, and what's the impact if it does—to weigh every decision.
Winning together as true partners: Find out how to retire the "department of no" and "services org" stereotypes by aligning legal and sales around one shared mission: the success of the business and its customers.
Legal and sales are stronger as one unit, and this conversation shows you exactly how to get there. Get the practical guidance you need to close deals faster without adding risk. Watch now!
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