Importance of Sponsorship and Company Culture
Executive sponsorship and a supportive company culture are among the most critical determinants of contracting program success. This session examines what meaningful sponsorship looks like, how culture accelerates or impedes progress, and how to assess your organization's readiness for change and technology adoption.
KEY TOPICS
- The role of executive sponsors in enabling programmatic change
- How company culture shapes contracting outcomes
- Organizational readiness: appetite for change vs. technology aptitude
Featuring

Kellie SnyderChief Customer Officer, LinkSquares